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Price: $25.47 - $8.44
(as of Mar 01, 2025 00:19:48 UTC – Details)
INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!
Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces
Manufacturer ‏ : ‎ Wella
ASIN ‏ : ‎ B0CP2S96T5
UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
Shade: Intense Passion Plum, with vivid purple hues that create a spark
One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet
Reviewer: akooienga
Rating: 5.0 out of 5 stars
Title: No complaints! Nice hint of purple for dark brunettes
Review: Just applied it today but I’m happy with it so far! I’m a very dark brunette so it’s always hard to find reviews and comparisons for hair dye and how they’ll show up on my color of hair. Its not a vivid purple, but I wasn’t really expecting that since I’m so dark to start. It’s more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with abit of color this is great. If you want a vivid purple you’ll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!
Reviewer: Connie
Rating: 5.0 out of 5 stars
Title: Love it!!!
Review: Just the perfect color i’m looking for! I used it to cover my white hair showing in the front! I used it just to cover my roots and it matches my old color! The only thing i noticed is when i opened the tube for mixing the color is there is a strong amonia smell but once applied, it doesn’t rather didn’t smell after mixing but the color is beautiful! There is another packet that says you have to save it and use it after 2-3 weeks for touching up or if you need to touch up again. 🙂🙂🙂 My hair is very thin and will try how the last packet works after 3 weeks!
Reviewer: Y. Gil
Rating: 4.0 out of 5 stars
Title: Great color
Review: A true chocolate color . I am very happy with this color and brand . Your hair is shiny and soft after the application , and came with a gloss packet to refresh . This is my go to brand now
Reviewer: Lovely Isha
Rating: 5.0 out of 5 stars
Title: Love it
Review: Beautiful color I didn’t think it would go with my skin color but let me tell you this was my best pick as you can see in the image this brand of hair die and color did the job I couldn’t be any happier with my choice.
Reviewer: kc
Rating: 5.0 out of 5 stars
Title: increĂble
Review: este tinte es realmente bueno además de que es un color bonito deja el pelo muy brillante y sedoso. como si me realizara una hidratación lo amoooo
Reviewer: Skyler
Rating: 5.0 out of 5 stars
Title: Hair dye
Review: I absolutely love this color and how well it turns out on my hair. I always get 2 boxes since I have pretty thick shoulder length hair and usually have a bit left over.
Reviewer: ReviewHappy
Rating: 5.0 out of 5 stars
Title: Less damaging and vibrant color
Review: Does what it says, beautiful bold bright cherry red. I added a few streaks in my hair at the crown and then dyed all of it for a highlighted look and I love the way it came out, love the color. Not a Ratchetty red🤪 ps I only dyed the top half, just ordered another box to do the bottom. I already had a wine red so I thought it would blend in but now it looks more brown so I’m just gonna do one more at the bottom and I’m sure it’s gonna be beautiful.
Reviewer: Priscilla Crockett
Rating: 4.0 out of 5 stars
Title: It’s more red and han purple
Review: More red than I expected, but I really like it! The conditioner smells amazing!!! I’m happy with it, I’ll probably order it again.
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