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Price: $10.47 - $9.97
(as of Mar 17, 2025 09:25:47 UTC – Details)
Meet Blonde It Up, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What’s the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish. Follow up with the last step Shimmer Lights Conditioner – your blonde’s new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.
Package Dimensions : 6.85 x 4.45 x 2.6 inches; 9.14 ounces
Manufacturer : Wella
ASIN : B09KX7S6G4
Country of Origin : Mexico
5X LIGHTER: The most advanced blonding system that lightens hair up to 5 levels
BLEACH FREE: A conditioned, soft and glossy finish with no bleach
WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair
LESS DAMAGE: Our Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair’s natural kertain and protein
ADVANCED BLONDING SYSTEM: Your blonde’s new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching
Reviewer: Svenia t-b
Rating: 5.0 out of 5 stars
Title: It works!
Review: So overall this is a decent product. It didn’t take too long to apply (I rushed it though and ended up with uneven patches lol oops) but it did lighten my hair a lot. I’m naturally a dark blonde but the ends of my hair were bleached a while ago. I tried to mainly apply it on the dark areas and then put some on the ends for a little while before rinsing it. It lightened my dark hair significantly and left the ends with a more platinum look, as they had gotten yellow over time. The damage was minimal but it was there. It’s definitely very drying. Use the conditioner that comes in the box and then put on a good hair oil or leave in conditioner afterwards and you should be good. I didn’t have too much breakage, nothing like I get with bleach. And my hair feels pretty healthy on the second day 🙂 overall would recommend. I’m going to give my hair a rest and then try it again to get the dark spots and see if it will lighten any more.Photos 1&2 are before. All the rest are after, with different lightingUpdate !! I used it again on the darker hair. When I did it the first time I missed some spots which I’ll show in the pictures. I put the lightener on those spots first just to be sure it would lighten even but honestly I did it really half-a$$ed lol. But it still came out even!! I was amazed honestly. I left it on a little longer this time to make sure it lightened as much as I could and it’s still obviously not platinum but it’s ALOT lighter. I might be able to tone it to something acceptable now. It’s even and it’s still pretty healthy. The ends which had been bleached in the past are damaged but I just trimmed my hair a bit and it’s not too bad. Add a lot of moisturizers and use good conditioner and you’ll be fine 🙂 happy I tried it overall: hope this helps anyone, I know doing your own hair can be a scary endeavor lol
Reviewer: Goddess-Worshipper
Rating: 5.0 out of 5 stars
Title: AMAZING!!
Review: I love this lightener!! It is gentle & lifts my blonde so beautifully! My hair is naturally blonde so it’s very fragile & I can’t use bleach. So this is the perfect product! I follow it with the Blonde it Up Toner! And BAM! Gorgeous blonde! No brass!
Reviewer: Susan C.
Rating: 5.0 out of 5 stars
Title: Beautiful blonde product
Review: Gentle, pleasant scented, conditioning haircolor. Lightens quickly but I should note, I still need the toner (additional cost). Once toned I am a very pale blonde shade. My hairdresser calls the shade baby blonde. Saves a fortune at the hairdresser. I get compliments in my hair frequently. Also, to note, no breakage like I had with L’Oreal High Lift 01.
Reviewer: Harmony
Rating: 4.0 out of 5 stars
Title: No damage great results
Review: This color is the best I’ve ever used. Lifts better than any bleach I’ve used and no noticeable damage. Hair even feels softer after using it. I’ve been bleaching my hair 2-3 times a year since 2020! Just found this 5 months ago and this is my second time using I’m actually about to use it again at this moment. I just thought why not leave a review
Reviewer: Chasati Blizard
Rating: 3.0 out of 5 stars
Title: No
Review: Don’t waste your time…. Didn’t do nothingYou want your hair lighter? Use bleach or a hair kit specifically to get your lighter
Reviewer: Jennifer Rich
Rating: 5.0 out of 5 stars
Title: Very impressed
Review: Super easy to mix, apply, rinse and wash! I will definitely use again.
Reviewer: BlueLakes
Rating: 1.0 out of 5 stars
Title: Brassy yellow disaster
Review: I don’t write many reviews anymore, but I feel like I need to warn people about this hair color. There is nothing in it to keep hair from turning to complete brass. It will lighten hair just like bleach, brown to red to orange to gold to white. “Platinum Bronde” implies a brown/blonde color with cool (platinum) highlights. There is no way to get that color out of this.I put it on my natural, medium brown roots, hoping it would lighten them to a medium blonde-ish brown to match the rest of my (previously colored) hair. Within the first ten minutes, my roots were pale, brassy yellow, even though the instructions said to leave the color on for 30-60 minutes. Just beyond my roots, my hair was orange. I have a lot of experience with home hair color, 25 years+. I understand the positive reviews for the lighter color, it is meant to stay on till the brassy gold turns to white. This “Bronde” color just does not work like the box advertises.I will need to cover this mess with a whole new color, toner and lots of purple shampoo. I am very disappointed.
Reviewer: rishima
Rating: 5.0 out of 5 stars
Title: Love it!
Review: I used this to pull the dark orange out of my bleached hair and it worked great. even before i used the conditioner my hair felt good, not rough at all. I will be using this when i wanna lighten my hair again, and it came with conditioner and a simmerlights sample to tone the hair! Great deal for $10
Reviewer: Canada’s SweetheartTM
Rating: 5.0 out of 5 stars
Title:
Review: I have been dying my naturally level 10 hair myself since COVID days. I’ve been using salon-only products as well as some of the more popular at-home kits. By far, the Blonde it Up kit is the best I’ve tried. I used the Platinum Bronde and it lifted my roots to match my length perfectly, which is a light golden blonde. It lifted evenly, without brassiness (it comes with a purple shampoo to use later on), didn’t bother my scalp, and best of all, no breakage! The box claims to deliver extra lightening without bleach and I was skeptical but indeed, it does exactly that. Will never buy another brand!
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title:
Review: This is the BEST non bleach lightener I ever got. Didn’t ruin my hair and definitely went 5 shades lighter. A billion star review
Reviewer: Stacy
Rating: 5.0 out of 5 stars
Title:
Review: I’m totally satisfied with this product!!! My hair lightened up nicely and it became a beautiful golden blonde! My boyfriend even loves it on me….I totally recommend this to anyone with light brown hair that wants to go blonde . Also comes with toner that’s not too harsh on the hair
Reviewer: Clayton Coish
Rating: 4.0 out of 5 stars
Title:
Review: I liked it and I used it for my hair
Reviewer: Vanessa
Rating: 1.0 out of 5 stars
Title:
Review: Just for some background, I’ve been dying my hair a soft black for awhile since going blonde over 2 years ago, and decided I wanted to return back to my natural colour which is around a level 6 brown. I decided to go in with a colour remover before using this to get out the bulk of the colour and it worked really well. Brought me to a level 4/5. Gave my hair a few days to recover and then went in with the blonde it up. I did a test strand, left it in for the recommended amount of time, and so far it hadn’t done anything. Decided I’d give it a few more minutes but still no results. Super disappointed as I’ve seen people get great results with this! I’m assuming maybe it’s meant more for virgin hair and that the product just wasn’t strong enough to lift whatever dye I had left in there. If your hair is coloured treated, especially dark, I’d save my money on this one.
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