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Price: $16.50
(as of Apr 07, 2025 20:02:52 UTC – Details)
From the brand
K7L is the culmination of a decade of meticulous market research and observation into a demographic that has had an intimate relationship with beauty throughout history, a relationship which is constantly evolving.
Our focus was on formulating a line of products that would stand up to the highest standards of professional makeup artists. We offer our end-consumers admission into the gates of A-list luxury.
Carefully Crafted Vivid Shades
Product Dimensions : 6.69 x 6.69 x 56.69 inches; 0.42 ounces
Item model number : WL22
UPC : 799430497275
Manufacturer : K7L
ASIN : B07YYQ6W13
WATERLINE EYE LINER: Instantly enhances your look by creating the illusion of larger, more awake eyes.
CREAMY NUDE THAT ADDS A POP TO YOUR EYE LOOK: From natural no-makeup beauties to divas looking to make a statement.
WATERPROOF + SMUDE-PROOF + LONG-LASTING: Our eyeliners are sharpenable making them ultra-precise compared to mechanical alternatives. Get precise application that will last you all day long.
Customers say
Customers find the eyeliner highly pigmented, smooth to apply, and effective at brightening eyes, with one customer noting it helps make hazel eyes look bigger. The product receives positive feedback for its quality and ease of application. Regarding longevity and value for money, opinions are mixed – while some say it lasts well, others report it breaking off after sharpening, and while some consider it good value, others find it overpriced. The smudge resistance also receives mixed reviews, with some saying it stays put throughout the day while others report it smudges badly.
Reviewer: Ashley
Rating: 5.0 out of 5 stars
Title: The color is key!!
Review: This is the first thing I’ve tried on my lower lid for highlighting. I just turned 40 and always used black on my lower lid but I saw a trick recently to make you look younger and less of a dramatic look use a light color highlighter on the bottom! I started doing it and I love the way I look now!!!! I was worried about the transition and I love it! This color is key too ….. You don’t want to use WHITE. This glides on so easy and looks so good.
Reviewer: TRivas
Rating: 5.0 out of 5 stars
Title: Brightening and Long-Lasting—A Game-Changer for Your Waterline!
Review: The K7L Waterline Eyeliner in Nude is a fantastic product! It brightens up the waterline beautifully, giving a fresh and awake look. The creamy texture glides on effortlessly and the color payoff is excellent, providing a subtle yet noticeable enhancement.What really stands out is its longevity—this eyeliner is both waterproof and smudge-proof, staying put throughout the day without needing constant touch-ups. It’s perfect for adding a natural highlight to the eyes and making them appear larger and more vibrant. If you’re looking for a reliable, high-quality nude eyeliner for your waterline, this one is definitely worth trying. Highly recommend!
Reviewer: Amazon Customer
Rating: 4.0 out of 5 stars
Title: Not much actual product
Review: Runs out very quickly. Other than that I loved it!
Reviewer: Amazon Customer
Rating: 1.0 out of 5 stars
Title: Big fat NO to this
Review: Not worth it. Period.I’d read others’ reviews and bought it anyway. I thought I’ve got all sizes of sharpeners, its quantity may be lacking but if it’s good not a problem, and it may be pricey.Testing makeup and influencing others is big I know. Thankfully I was born before all that, and use plenty of makeup thank you very much without much encouragement.If this went on as easy as my Nyx Epic liquid liner, I’d be happy. It does not.If this were as black as my Nyx Epic liner, I’d have been happy. It does not.Also, don’t even think about achieving a fine line with this pencil.It’s been sitting on my counter and I keep thinking I need to use that up. Alas, it still sits. Just not that good.
Reviewer: MDT00
Rating: 3.0 out of 5 stars
Title: Meh
Review: I agree with the reviewer who said this is over priced.Pros: A more subtle under-eye color than liquid (liquid is literally like white-out and I’ve lost several contact lenses with liquid). It doesn’t hurt to use like some pencils – it’s softer. I also like color. It looks whitish not silver which is what I wanted.Lasts a long time. I put this on my under-eye waterline and inner corners of my eye. Love how it looks.CONS: it doesnt apply evenly on my water line. You can see it in the center the most.Sharpening – I literally have to sharpen this every day and stole my daughter’s pencil sharpener to do that. Won’t last long.Hard to apply evenly. Bonus that is not obviously overly-white.Price- Wet n Wild quality. I could substitute this with any cheapo pencil.Bottom line – it looks nice when on correctly, lasts all day, but sharpening it daily sucks and it takes a long time to get it right.
Reviewer: Irene
Rating: 5.0 out of 5 stars
Title: Perfect for Eyelids
Review: I am experimenting with putting on makeup for older Asian women. I’m over 60 yoa with medium skin tone. I’ve had to look at you tube videos to learn how to put it on. Ha! As far as color and smoothness goes this K7L Cocoa colored eyeliner is the best for my coloring. And let’s just say I’ve been through dozens of brown toned eyeliners. I’m glad I finally found this one. It looks very natural. Black was way too harsh and Rust was a little too dark brown closer to black for my day time wear. I prefer the more natural look but still needed it dark enough to open the eyes and give them a little zing. As others have stated, it is highly pigmented so you don’t need to go over your line again just to add more color. It goes on smoothly and doesn’t flake off on dryer eyelids.I spend a lot of time at the gym and perspire heavily. I’m happy to say that the eyeliner absolutely stays put all day and night if you use a light dab of eye shadow to set it. I wear this liner with just tinted sunscreen, and some cream blush. This baby goes right on and lasts all day and still looked like I had just put it on when I was preparing to go to bed.I’m very happy with this line of eyeliner and won’t use anything else for daytime wear. I will try the Rust for night time though. K7L looks like a small company. I hope they do well and don’t disappear.P.S. I rarely ever write reviews so I feel strongly about this product.
Reviewer: Sarah
Rating: 5.0 out of 5 stars
Title: Great
Review: Opens your eyes but is subtle enough that people won’t be looking at white or sparkling stuff that makes it obvious.
Reviewer: GP
Rating: 5.0 out of 5 stars
Title: Great!
Review: Works beautifully.
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