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🔥 INTRODUCTION: WHEN HIGH FASHION MEETS HIGH GLAMOUR

The Miss Universe stage is no stranger to drama, but when AG (Álvaro Guzmán) and ASSTER—two of fashion’s most avant-garde disruptors—collided with the pageant world, the result was pure fire. A viral clip by @uglyasscho has set the internet ablaze, showcasing a surreal, high-octane mashup of campy glamour, gender-bending aesthetics, and pageant satire.

This article breaks down the cultural impact of this collaboration, why it’s resonating, and what it says about the future of beauty standards. ownthatcrown.com

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🎭 WHO ARE AG & ASSTER?

Álvaro Guzmán (AG)

• Spanish stylist and creative director known for hyper-editorial, surreal fashion.

• Worked with Rosalía, Bad Bunny, and Palomo Spain.

• Signature style: Glamorous chaos—think glitter tears, melted crowns, and disco dystopia.

ASSTER

• Genderless fashion collective mixing drag, punk, and haute couture.

• Their designs scream “beauty in rebellion”—deconstructed suits, exaggerated silhouettes, and political runway statements.

Together, they’re rewriting the rules of pageantry.

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👑 THE MISS UNIVERSE CONCEPT: CAMP MEETS CROWN

The @uglyasscho clip (now with 2M+ views) reimagines Miss Universe as a fever dream of excess, featuring:

✔ Dripping silicone crowns (literally melting off heads)
✔ “Swimsuit” looks made of shattered mirrors
✔ A gender-fluid “Q&A” round with distorted voiceovers

“It’s a commentary on the absurdity and beauty of pageants,” explains AG in an interview. “We’re playing with the idea of ‘perfection.’”

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💥 WHY THIS COLLAB IS GENIUS

1. Drag & Pageantry: A Natural Pair

Miss Universe has always had a queer fanbase—now, AG x ASSTER are leaning into it hard. Their aesthetic bridges RuPaul’s Drag Race and Miss Universe, creating a world where glitter beards and ballgowns coexist.

2. Satire With Love

This isn’t a roast—it’s an homage with a wink. The video pokes fun at pageant tropes (over-the-top smiles, rehearsed answers) while celebrating their artistry.

3. The Viral Factor

Gen Z eats this up: #MissUniverseButMakeItFashion is trending, with fans editing themselves into the clip.

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🧠 DEEPER MEANING: WHAT’S THE MESSAGE?

Beyond the glitter, AG x ASSTER are asking:

• Who gets to be ‘universally beautiful’?

• Can pageants evolve beyond binary norms?

• What if Miss Universe was truly for every universe?

“Imagine a contestant in a ASSTER sculptural breastplate winning Miss Congeniality,” laughs a fan on Twitter. ownthatcrown.com

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🎤 REACTIONS: PRAISE & PUSHBACK

Supporters Say:

• “This is the future of pageants!”

• “Finally, someone gets that fashion is about fantasy.”

Critics Argue:

• “Miss Universe should stay classic.”

• “This mocks real contestants’ hard work.”

Notably silent: The Miss Universe Organization—but insiders whisper “they’re intrigued.”

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🚀 WHAT’S NEXT? COULD THIS CHANGE MISS UNIVERSE?

While AG x ASSTER’s vision is conceptual, it’s sparking real conversations:
✔ Could MU introduce avant-garde categories?
✔ Will they ever allow gender-neutral contestants?
✔ Would fans accept a ‘punk rock’ Miss Universe?

After all, Miss Spain 2023 already rocked a mullet and tattoos—so why not?

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💋 FINAL VERDICT: PAGEANTRY NEEDS THIS ENERGY

AG x ASSTER didn’t just make a video—they dropped a glitter bomb on tradition. Whether you love it or hate it, one thing’s clear:

“Beauty pageants need this kind of disruption to stay relevant.” — @FashionCritic

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🗨️ OVER TO YOU:
🔥 Would you watch a “punk Miss Universe”?
👑 Should pageants embrace more gender fluidity?

Sound off in the comments! 💬

👠MISS UNIVERSE 👠
NA PLATFORMACH STREAMINGOWYCH

PROD.

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