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Price: $12.99 - $11.75
(as of Dec 05, 2024 03:06:51 UTC – Details)
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About Elizabeth Mott
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Is Discontinued By Manufacturer : No
Product Dimensions : 4.8 x 0.7 x 0.7 inches; 0.64 ounces
Item model number : ISB
UPC : 696859276217 794168025141 794168528406
Manufacturer : Elizabeth Mott
ASIN : B00FAEOCP0
BEST OF KOREAN BEAUTY: We work with the finest Korean manufacturers to bring the best Korean skincare and beauty to you; infused with effective Korean ingredients and breakthrough formulas; cruelty-free, and Leaping Bunny approved
PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It’s So Big Black Volumizing and Lengthening Mascara features flexible fiber polymers; instantly increases length for perfectly curled, voluminous lashes; won’t smudge, flake, or clump
HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down; It’s So Big But Better Volumizing Mascara is a lightweight formula with Carnauba, Beeswax, Candelilla, and Tribehenin; keeps perfect curl from day to night; lengthens eyelashes
EASY TO USE: Improved corset-shaped brush for even application; delivers the perfect amount of smudge-proof mascara to every lash, including hard-to-reach lashes; best removed with warm water, micellar water, makeup remover, or cleanser
THE SAME PRODUCT YOU LOVE, BUT BETTER: It’s So Big has had a makeover to improve formulation and performance; please note you may receive the original version
Reviewer: Jen
Rating: 5.0 out of 5 stars
Title: Only mascara I can or will use – been years now- glad I found this!
Review: I donât know what it is but I must have a lot of oil glands around my eyes because I canât wear just any mascara or eye liner. Yes Iâve tried every kind of primer and what not, it will all smudge and I look like a raccoon in a couple hours, just awful. I tried every stay put, waterproof mascara and eyeliner out there (even the urban decay 24/7 smudges on me) but thank goodness I tried this mascara!!! It has save me from raccoon eyes for the rest of my life so I can worry about all the other things in life rather than my mascara making me look like the grudge girl. It is definitely made differently than any mascara I have used. It will start to flake off in water so itâs easy to get off and it will come off when I swim which I kind of like because that waterproof stuff feels like tar to me. But when it comes off it doesnât leave black smears all over your face, it comes off in little crumby pieces and you can just wipe it off. Itâs still great to go in rain and everything, just soaking it in water makes it come off nice and clean 🙂 the only thing I have to watch out for is not using the same tube for too long. 2-3 months and then it starts to get a little dried out and will flake easier.As for how it looks, besides the bit smudging, it makes my little Asian eyes look much bigger by extending my somewhat short lashes and it isnât super clumpy like many others.I love it. Try it if every mascara you have tried leaves you looking like you got in a fight over the last Stanley cup at target (and lost).
Reviewer: Emma
Rating: 5.0 out of 5 stars
Title: Iâve fallen in love with this mascara.
Review: I used to sigh that I was doomed to be perpetually raccoon-eyed whenever I wore mascara. I tried a number of drugstore brands, even waterproof formulas, and every. single. one. would smudge above and below my eyes within just an hour of wear. I accepted my fate and resigned myself to forever be wiping away the black smudges as discreetly as I could during events and family functions.With some Googling, I then discovered two things: why mascara seemed to work for everyone except me (my perfect storm combination of hooded eyes and oily lids), and the magic of tubing mascaras. And the latterâs painful price tags.For about a year, I bit the bullet and spent over $25 on a certain prestige brandâs blue and gold tube every few months. The darn stuff would get clumpy and become harder to apply in less than two months, every time. I knew mascara was supposed to be replaced frequently to prevent eye infections, but this seemed excessive.Fed up, I searched for a cheaper tubing mascara, and found Elizabeth Mottâs Itâs So Big line. And I have to say, I like it even better than the prestige brand.1. Itâs WAY cheaper. More than $10 less.2. It holds up even better. The prestige mascara I used would usually leave a few black flakes below my eyes as the day went on. I havenât seen flakes at all with Itâs So Big, and Iâve been using it regularly for around two months.3. It comes in a set of three mini-tubes in addition to a full size, for about the same price. As I was unsure if the quick drying-out and clumping I experienced previously was a universal trait of tubing mascaras, I wanted the best possible bang for my buck. My reasoning was that if I liked the formula but it still dried out and clumped prematurely, I could just open another mini-tube and I wouldnât be throwing away almost a full-size tubeâs worth of product. Additionally, if the formula didnât work for me at all, I could gift the remaining two tubes to my mother and best friend.4. It comes off easily with a makeup remover wipe.5. Itâs cruelty free!Iâm pleased to say that my first tube is still going strong, with no clumping whatsoever. However, there are some minor quibbles I have with it.1. Iâm not the biggest fan of the brush shape; combined with the less-practical shorter wand of the mini-size tube, I always end up getting some mascara on my brow bone. But a little toner on a cotton swab always cleans it right up.2. Itâs not as volumizing as Iâd prefer. However, it has such good staying power that Iâm okay with it not giving quite as much âoomphâ factor. I can always pair it with a set of false lashes if I want real drama.In short, if you have oily eyes, give this mascara a chance. I did, and it was a big hit. I even gave one of the mini-tubes to my mother to try, and she loved it. We ordered a second pack of the mini-tubes so weâd have three tubes total each and stay stocked for a good while.(Note: Iâve paired this mascara with the NYX Epic Ink liquid liner and a cheap eye primer).
Reviewer: Penny Lane
Rating: 1.0 out of 5 stars
Title: The formula has changed (2023)
Review: What a huge disappointment. This mascara has been my holy grail for the last seven years! It never gave me raccoon eyes, never flaked, never clumped. It would only come off with warm water, and it never damaged my lashes. You could have it on for two days while you camped and it would look like you just applied it. Well, I got my subscribe and save order three days ago after being out for a week, and I was excited! Yesterday, my right eye began to immediately water as though something was in it. Then it started burning. Then the left eye felt irritated. Maybe allergies? Maybe I had just messed up and put it in my eye somehow??? Idk. Couldnât be my mascara, my dearest and oldest makeup friend. Right? Wrong! after applying today, like Iâm talking immediately after, my eyes started burning and itching. I can barely hold them open. I have to leave the house in 20 minutes and donât have time to remove my entire face and start over again. Iâm so annoyed. Wtf are you doing, Elizabeth Mott? You had THEE perfect mascara. Now it feels like an assault on my eyes!!! My left eye was already kind of sore from yesterday, I am beyond devastated. Outside of the irritant, the formula sucks now. It isnât buildable at all. If you used this product before, the formula was very visually identifiableâ it had substance to it. Now itâs liquid thin and has a different sheen. Huge waste of money if you were loyal to the old formula the same way I was. Very disappointing. 🙁
Reviewer: Tammy
Rating: 5.0 out of 5 stars
Title:
Review: I added this to my order on a whim while I was ordering the “Thank me later” eyeshadow primer that I love and I was not disappointed! Gives me beautiful lashes and easy to wash off. I have not had any clumping or smudging. Will order again.
Reviewer: Jayne Stacey
Rating: 5.0 out of 5 stars
Title:
Review: Excellent. No clumpiness
Reviewer: KatD
Rating: 5.0 out of 5 stars
Title:
Review: Very impressed; no clumping, very natural looking long lashes. Love that the way it makes lashes pop without the messy clumps of most others, even with a second application. Especially love that itâs cruelty free. (Have only used this twice; it left the smallest bit of smudging under eye, but I believe that happened before it dried, after I wiped that off it seemed to stay put.)
Reviewer: sunny
Rating: 2.0 out of 5 stars
Title:
Review: Länge ja, Volumen nein.Viel zu teuer für das erzielte Ergebnis. Da gibt es viel bessere Mascaras in dieser Preiskategorie
Reviewer: Tiff
Rating: 5.0 out of 5 stars
Title:
Review: Smudge free.
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