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Price: $12.99 - $7.04
(as of May 24, 2025 03:06:56 UTC – Details)
Take dark hair to the next level with L’Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won’t wreck or ravage hair.
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 9.14 ounces
UPC : 071249642320
Manufacturer : L’Oreal Paris
ASIN : B09MGG7WNV
Country of Origin : Mexico
Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Crème, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Customers say
Customers love the brand and find the hair dye makes their hair feel soft. The color accuracy receives mixed feedback – while some find it vibrant on natural hair, others report it doesn’t take properly. Moreover, the product bleaches hair and customers consider it a waste of money and time. The effectiveness and durability aspects also receive mixed reviews.
Reviewer: Sondra Baggett
Rating: 5.0 out of 5 stars
Title: Good Hair Dye
Review: The hair dye is a good hair dye and it does work, But I will say that if you have jet black hair you will have to dye your hair a few times like maybe every 2 weeks tell all the jet black hair is dyed the new color.
Reviewer: Aleksi
Rating: 5.0 out of 5 stars
Title: The color is as shown on the box.
Review: Ripped this open as soon as recieved lol. Color turned out great, idk why there were so many bad reviews. I bet it will look even better when dry. My hair was faded turqoise before
Reviewer: Bilncon
Rating: 1.0 out of 5 stars
Title: Poor quality
Review: So much for a midnight purple look…. This product actually lightened my roots, but not the rest of my head that has been previously died . Like how the hell does that happen? I called L’Oreal sent them the pictures and they said that it seems as if the product it is oxidized and that is why I got the result that I did…They offered to send me coupons in the mail.. I mean at least they offered some, but I’m not happy how this ruined my hair.
Reviewer: Ashley Scarlet
Rating: 4.0 out of 5 stars
Title: Orchid a mixed review
Review: So I’m on the fence with this hair color. Seeing as how I used Dark Orchid I thought the color would be much darker/deeper. It looks like an intense darkish auburn with fushia highlights. So, not what I was expecting.However, I have received so many compliments and “looks” for this hair color more than any others that I have used!I am not sure what to think yet, as I know red is notorious for fading I will see how it holds up.For reference I color my hair with a red violet usually a level 2 or 3. This is more like a 4+I think that the box needs rebranding because I looked at other reviews and it doesn’t match very well with what the description says.
Reviewer: karen
Rating: 5.0 out of 5 stars
Title: i will buy this again some time
Review: darker color like i wanted thanks
Reviewer: Katie McVay
Rating: 5.0 out of 5 stars
Title: Great product
Review: Love this brand so much!
Reviewer: Lindsey Atwood
Rating: 5.0 out of 5 stars
Title: Don’t use another brand or color!
Review: BEAUTIFUL COLOR!!! 🥰❤️🥰👍🏼👍🏼👍🏼🙃
Reviewer: Kindle Customer
Rating: 1.0 out of 5 stars
Title: Incorrect color sent in box
Review: Bought 3 boxes. Out of those 3 I used 2. While opening and mixing everything together I realized I got 2 different colors. The color mix of one was an orange color and when mixed with everything turned a bright pink red. The 2nd bottle of color was a dark purple when adding in and the bottle afterwards was almost black… But since the boxes was closed I decided I was thinking to much into it and decided to dye my hair anyways. Instead of being purple or even burgundy my hair turned orange.Definitely will not buy again offline.I shouldn’t have dyed my hair with them being 2 different colors. I did try to just mix them all around through my hair and fully saturated my hair with them.In the picture did do a black with the front of my bangs with a different hair dye. But the rest was the hair dye above.
Reviewer: Ashish M.
Rating: 5.0 out of 5 stars
Title:
Review: This is my new favourite hair colour. It actually works on dark brown or black hair. It changed my colour hair to exactly act on the packet. Which never happened with me. As I have grey hair plus very dark brown to black hair. My hair is healthier than before. the conditioner is really high end. I highly recommend this hair colour to anyone with darker hair colour and looking to get some different colour on their head without bleaching their hair. 100% satisfied with this product.
Reviewer: Amanda Courneyea
Rating: 3.0 out of 5 stars
Title:
Review: Easy on the hair but I feel the colour could have been a lot bolder then it actually was
Reviewer: Karine B.
Rating: 3.0 out of 5 stars
Title:
Review: At first: delivery was super fast considering that the package was like one way in Canada & I’m the opposite.Make the color … at first of the mix I was like “hmm ok, it’s pink red” … still put the mix in my hair … washed the hair … blowdry and put the straightener right away.I was shock, the hair was RED !!! Not purple at all 😞
Reviewer: CS
Rating: 3.0 out of 5 stars
Title:
Review: Visible for about 1 week, after 2 weeks it was gone.
Reviewer: Ashleigh
Rating: 1.0 out of 5 stars
Title:
Review: I have naturally cool toned dark brown hair and have been using espresso box dye. Decided to go purple from now on, since I had root grow out. Dark purple designed to go on dark brown shouldn’t be a problem. Especially natural hair…Imagine my surprise when I rinsed it out to find that my natural roots are now bright orange copper….If you have dark brown hair, I wouldn’t try this purple. Unless you actually want bright copper..
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