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Price: $12.99 - $11.97
(as of Feb 20, 2025 21:48:09 UTC – Details)
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.8 x 3.6 x 6.6 inches; 5.29 ounces
Item model number : 23033
UPC : 071249230336
Material Feature : Compostable Warning
Manufacturer : L’Oreal Paris
ASIN : B004INCW9W
Country of Origin : USA
Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
L’Oreal Permanent Hair Color: L’Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
Long Lasting Hair Color: Get beautiful color from L’Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Reviewer: mmezernack
Rating: 5.0 out of 5 stars
Title: Worked Out Great for My Hair Type
Review: I had read many of the reviews for this brand & color. Was a little worried about my hair turning out greenish. However, from these reviews, I was thinking the bad results probably had something to do with the hair type & prior color and/or processing, because I had learned many years ago from my stylist that many mistakes are due to the layering of colors. First I waited until ALL my previous color had grown out enough to have it all cut off. Then I waited a little longer just to let my hair “rest” from processing. I used L’Oreal for many years to turn my gray into red highlights on my brown hair, using the dark auburn color. It always worked out great for me, so I trusted L’Oreal to do a good job . I processed it the way I always did, by following the instructions in the package, however, I always leave it on for double the time recommended, so that was 40 minutes, as it always was. I was very pleased with the results. It was the right ice blue color but bluer because of the extended time. My hair is a very “fine” type, thick in some areas, but thin in other areas. I had stopped coloring with store-bought color quite awhile back because my grey became resistant, so I waited to write this review to see if it would fade out fast & I’m pleased to report that it has staying power. Three weeks later my hair is still blue. My hair is still soft & manageable. I will definitely continue to use this brand, as it has proven itself over the years. When reading reviews, please keep in mind that hair types are different & prior processing is important to the the results that you will get.
Reviewer: Margaret Griffin
Rating: 5.0 out of 5 stars
Title: Safe for Pre-Lightened Hair !!
Review: This review is long, but if you’re truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it’s worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can’t say anything about how long it lasts, because I don’t really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing.Okay, so I’ve been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don’t really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I’ve wanted to go to a dark red for a good while, but Manic Panic doesn’t have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn’t want it to be super bright when that wasn’t what my goal was. I’m literally ONLY leaving this review because of the fact that I couldn’t find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you’re just looking to see if it’ll work over bleached hair, it works perfectly fine (I’m pretty sure, my starting hair wasn’t exactly blonde but it was light enough that I am so, so sure it’ll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you’re still reading this (honestly I know nobody is but I do not care) and have a bright color you’re changing from, this is what I’m here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn’t, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That’s where you get to the pictures where I’m holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don’t remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I’d like to try. OK bye
Reviewer: Abby
Rating: 5.0 out of 5 stars
Title: Downtown Brown is the Winner
Review: You can never go wrong with L’Oreal Feria, and Downtown Brown is no exception! I absolutely love the results on my hair . The color is gorgeous and it looks especially stunning in the sunlight. My hair has a beautiful, golden-brown glow that I just adore. Highly recommend!
Reviewer: Kristine Turner
Rating: 5.0 out of 5 stars
Title:
Review: Loves his hair dye
Reviewer: Viva
Rating: 5.0 out of 5 stars
Title:
Review: The price is reasonable, packaging was great and it arrived super fast. I’m using this product for several years without any issues.
Reviewer: Maggie
Rating: 5.0 out of 5 stars
Title:
Review: Good color
Reviewer: Brenda Hemminger
Rating: 5.0 out of 5 stars
Title:
Review: Like the product. Was not happy with the ordering and delivery time.
Reviewer: Jenn
Rating: 4.0 out of 5 stars
Title:
Review: I was looking for a cool purplish tone but this one ends up looking more reddish brown after a few washes. I like how it looked like for the first few days but after a week, the original color is gone. I like this brand because it doesn’t stain too easily and easy to use with minimal mess.
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