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Price: $23.94
(as of May 11, 2025 04:53:50 UTC – Details)
With L’Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color – from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won’t wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.
Product Dimensions : 2.75 x 7 x 6.5 inches; 1.17 Pounds
Item model number : 071249378458
UPC : 071249378458
Manufacturer : L’Oreal Multipacks Ameripac
ASIN : B07D9P532X
Country of Origin : USA
Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Customers say
Customers find the hair color easy to apply and appreciate that it works well on deep tone hair. The color results and value for money receive mixed feedback – while some love the awesome shiny highlights and good price, others report it doesn’t cover grey hair and consider it a waste of money. The lightening effect also gets mixed reviews, with some saying it lightens dark hair perfectly while others say it did nothing for their hair. The scent receives mixed reactions, with some finding it not horrible while others note a very strong smell.
Reviewer: Penny Hathaway
Rating: 5.0 out of 5 stars
Title: Hair
Review: Great color
Reviewer: Heather wright
Rating: 5.0 out of 5 stars
Title: Easy application, blend was amazing
Review: Worked beautifully 😍
Reviewer: Julia Luna
Rating: 5.0 out of 5 stars
Title: Great for dark asian hair
Review: I am asian and most of us have jet black hair. Because of that I wlways felt that it ages me. If you dont want to bleach your hair and get a lighter brown shade of hair, this is the trick to it.I usually let it sit in my hair for an hour and after that I rinse and use the provided shampoo and conditioner. If you want to touch up on roots and apply downwards then it should be a 30min interval between the application from the roots (leave on 30mins) then apply downwards to cover complete hair and let it sit for another 30 mins.Just in case your curious how many of these boxes you need for long hair (almost waist down) you only need 1.Yep I just used 1 for my hair its long and almost to my waist. However I have asian hair so its straight and thin thats why I only used 1 box if your hair is thick and lucious (which I envy) then buy 2 boxes.The color lasts depending on how fast your hair grows. Mine typically lasta between 4-6 months and then I re-apply so as to not dry out my hair often.Buy a color protect conditioner and shampoo to make it last longer and a hair treatment like Honey blends garnier thats a great way to mwke your hair softer and loosen up to compliment the new hair color.
Reviewer: Monica chandler
Rating: 4.0 out of 5 stars
Title: Highly recommend this color brand
Review: This is my favorite hair color. Hello the shimmering highlights that are included. I use the downtown Brown. I highly recommend you try this color brand.
Reviewer: Natalie
Rating: 5.0 out of 5 stars
Title: Amazing
Review: Have been using this a long time. Natural dark brown hair almost black, have gray hairs, nothing would continue to cover them even though they said they would, but Downtown Brown does! They just look like natural golden highlights now. It is amazing. Got compliments when I started using it, people said, “this color, this color.” Lightens up in summer, looks like professional/natural highlights on lighter parts of my hair, the end result looks like a lot of effort but it is really easy. I hope they use this formula and use a rose undertone, that would be amazing. Of all the different colors I have tried ( a lot) this one is just fantastic.
Reviewer: Customer
Rating: 1.0 out of 5 stars
Title: Nothing if you have pre colored hair
Review: Did nothing for my colored hair
Reviewer: miamiladybug
Rating: 3.0 out of 5 stars
Title: Love Feria – color too ash/mousey.
Review: 🤦♀️ Disappointed ☹️-my natural hair is ash blonde with gray hairs. Previously I used Feria 63 and it was beautiful but too red. I used this one thinking since it is meant for natural darker hair it would lighten mine and give me subtle highlights…not so. Mousy and brown-ash tones. To remedy and get a lifting effect I have to go to bleach and highlights. I love Feria so with highlights it will be awesome but defeated the ‘one step coloring’, which I get with other colors, like 63. Oh well, back to experimenting 🤞🏻😉‼️
Reviewer: Diana
Rating: 5.0 out of 5 stars
Title: Used many years
Review: I’ve been using this hair color for many years. I do my own roots touch-up at home, and it saves me hundreds of dollars yearly. It’s easy to use, color is consistent and as pictured on the box. The conditioner that comes with it has a very strong unpleasant smell and doesn’t help my hair, so I toss it immediately.
Reviewer: Ahmed
Rating: 5.0 out of 5 stars
Title:
Review: This is the best product for hair lightening that I have found in a while . It’s difficult to get in my region so I was happy to see it on Amazon and will buy it from here from now on
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