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Price: $7.97
(as of Jan 16, 2025 09:55:49 UTC – Details)
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Kiss on The Lips
Lovely Lashes
It’s Giving Face
All Eyes on You
Feelin’ Cheeky
Conceal + Perfect
Wow with Brows
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.81 x 0.8 x 6.5 inches; 0.31 ounces
Item model number ‏ : ‎ MESP-01
UPC ‏ : ‎ 717489420013
Manufacturer ‏ : ‎ Milani (Beauty)
ASIN ‏ : ‎ B00DNK6R1U
Country of Origin ‏ : ‎ USA
LIGHTWEIGHT, INVISIBLE PRIMER: Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding our lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. Our eyeshadow primer makes our eye shadow palettes pop with color!
WORKS ON ALL SKIN TONES: It goes on nude and dries invisibly; you’ll know it’s working by the professional and smooth look of your eyeshadow.
VEGAN, CRUELTY-FREE BEAUTY: Eyeshadow Primer is formulated to be the perfect base for your flawless style. Formula is vegan & never tested on animals.
TIPS & TRICKS: Swipe a small amount across each eyelid before applying eye makeup. Then choose your favorite eyeliner and eyeshadow shades to create a look that lasts all day.
WE ARE MILANI: Born in East LA, we’ve always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We’re not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we’re here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
Reviewer: Yankee Kelly
Rating: 5.0 out of 5 stars
Title: MUCH better than Mary Kay Eye Primer!
Review: Where have you been my whole life??? I have been using Mary Kay Eye Primer and didn’t want to spend the money on it again, so I picked this eye primer. LISTEN TO ME!!! This is AMAZING STUFF! I am VERY oily and even after using the Mary Kay, I’d still have an oil crease throughout the day. I can’t tell you how GREAT this stuff is!!! GET IT! It’s 5:44 PM and my eyeshadow looks like I just put it on. I normally don’t review, but I am in hopes I can help someone else stop wasting their money on Mary Kay. This is sooooooooo good!!! I’m going to look right now to see if they make any other products!
Reviewer: Amanda
Rating: 5.0 out of 5 stars
Title: Great Simple Product
Review: For eye primer, I just need something simple that holds the eyeshadow throughout the day and is easy to apply. Eye primer isn’t something I prefer to splurge on. For this reason, I keep coming back to this product! It is simple, easy to apply, and my eyeshadow doesn’t crease throughout the day. Highly recommend if you are looking for an affordable and effective option!
Reviewer: Candace Wheeler
Rating: 4.0 out of 5 stars
Title: Affordable and Great Quality
Review: This is affordable and amazing product. It keeps my eyeshadow looking fresh all day. I could compare this to tarte but a nice price.
Reviewer: Marji
Rating: 5.0 out of 5 stars
Title: Great eyeshadow primer!
Review: Once I found this primer I’ve stayed with it. I’ve been using it for several years. Works great and the price us right.
Reviewer: The Pale Adventurer
Rating: 5.0 out of 5 stars
Title: Good stuff
Review: I used to religiously use the urban decay primer when it still came in a squeeze tube but ever since they committed the dreaded shrink-flation by putting a wand in the product so you get less, I found this alternative. Dries transparent and quickly, works just as well as the UD one and washes off easy with my Clinique cleansing balm.
Reviewer: Amazon Customer
Rating: 3.0 out of 5 stars
Title: Not as pictured
Review: I specifically bought this one because I thought it would be the old grey bottle, but I received the “new look” purpled bottle. It’s fine, just not what I wanted.
Reviewer: Kai
Rating: 5.0 out of 5 stars
Title: Better than UDPP, TFSI, or WnW eye primer!
Review: I have used a variety of eye primers in the past 8 years or so, and I have to say, I think the Milani eye primer is very likely to be my favorite, not just among the cheaper options but also against high end stuff too. In the past the two I used most were the Urban Decay Primer Potion and the Too Faced Shadow Insurance. I started with UDPP but eventually moved over to using TFSI as I liked the texture of TFSI more. UDPP always felt a bit more oily and liquidy compared to TFSI. The problem I ended up having with TFSI is that after a while it separates, and then it turns into greasy mess too.Later I started using the Wet n Wild eye primer, which I really liked for a long time. I pretty much liked the WnW as much as I liked TFSI, maybe a little more since it’s cheaper. However I noticed the WnW primer had kind of opposite problem of both UDPP and TFSI – whereas UDPP and TFSI are both more liquidy and oily (esp after TFSI separates), I find the WnW to be rather dry.I stopped wearing makeup for a couple of years, then recently I picked up a couple tubes of UDPP when it was on sale during black friday, thinking it’s gotten much cheaper and surely UDPP is good. Except I realized that it REALLY is much liquidier and greasier than I prefer. Because of the liquidy texture, it seems to take much longer to pat it onto my lid, and the greasiness/liquidiness ends up not playing nice with the foundation around my eye area. I tried to not put any fdnt on my eyelid, but it still was creating patchiness when I tried to blend it out at the edge of where the fdnt would meet the primer. I noticed that the WnW primer was doing the same thing (though not as obvious). At this point I don’t have a tube of regular TFSI, just a sample of TFSI champaigne – and that was also doing the same thing.I picked the Milani eye primer up on a whim due to emilynoel83’s youtube vids. The texture is absolutely perfect – it’s not liquidy/greasy like the UDPP, but it’s not nearly as dry as WnW either. Only time will tell if it separates or changes texture though, but even comparing brand new tubes of UDPP, WnW, and this together, this still have the best texture. It also blends onto my eyelid super easily with zero patchiness where it meets foundation. I also find that it doesn’t disturb my concealer under my eyes either, and in general it somehow melds into my eyelid with minimum amount of need to pat/blend. Both UDPP and WnW takes much longer. I also find that I can simply pat it to blend, whereas both UDPP and WnW i had to tug/swipe (which then can cause more patchiness against fdnt and concealer).In terms of performance, it works as well as the other two. I have oily skin but monolid so there’s no crease to worry about. Most primers work well on me, so just like with UDPP, WnW, and TFSI, this kept my eyeshadows on with no fading or melting, and vibrant all day. I have yet to experience any oily pooling at the corner of my eyes from liner either (which used to happen back in the days, but it could’ve been because of the liner and not primer issues).For the price I paid, which is even cheaper than when UDPP went on sale, this is an excellent product. I currently have a full new-ish tube of UDPP, an old sample of TFSI Champaigne, and a new-ish tube of WnW, and I still only wanna use this. I also have a back up tube of UDPP that i literally do not know what to do with now. Remind self to never buy backups, no matter how discounted, because I might find stuff I like better! I believe the WnW primer is cheaper than this retail price (although with amazon S&S the price difference was only in cents level), but since the WnW is so much drier, I definitely still prefer this. I’d rather shell over a couple of extra dollars and not run into my eyeprimer screwing with my foundation.
Reviewer: Jodie
Rating: 5.0 out of 5 stars
Title: This brand really works
Review: I just had to do a review on this Milani brand eye shadow primer because more than 30 hours after applying it and my eye shadow my eyes look amazing!!! Before I used the primer my Mascara would smudge & my eye shadow would be worn off just several hours after applying it. Not anymore thanks to Milani’s eye shadow primer!
Reviewer: Cliente de Kindle
Rating: 5.0 out of 5 stars
Title:
Review: El mejor primer para párpados. Buen precio y realmente las sombras no se mueven en todo el dĂa. No sĂłlo eso, tambiĂ©n lo uso en las cejas, ya que tengo cutis graso y la pintura de cejas se me corre, pero no si uso este primer.
Reviewer: L. Cothren
Rating: 5.0 out of 5 stars
Title:
Review: I’ve tried all of the top eyelid primers you can buy from Sephora, and this one is as good as or better than most of those.I wear Pat McGrath shadows and with this primer even the shimmers and glitters go on smoothly and stay put all day and well into the evening. It has just enough tint in it to even out any skin discolorations and it’s creamy enough for those of us with dry or crepey lids.This stuff is a total steal for the price.
Reviewer: Antoine Massad
Rating: 5.0 out of 5 stars
Title:
Review: I really like how it glides on the eyelide and provides a clean and perfect canvas for my eyeshadow. Highly recommend it!
Reviewer: Giusy
Rating: 5.0 out of 5 stars
Title:
Review: Prodotto ottimo, si assorbe facilmente.Il mio trucco occhi è durato due giorni senza nessun problema.
Reviewer: Esperanza
Rating: 5.0 out of 5 stars
Title:
Review: Porque me iguala muy bien el tono del párpado, las sombras se difuminan muy bien,realzan sus colores y dura mucho el maquillaje . No tiene nada que envidiarle a otras de alta gama. Este es mi cuarto bote que intercaló con la de Urbandecay. Lo que sà he notado el aumento en mi opinión ,excesivo del precio. La recomiendo,gracias. Muy bien embalada y a tiempo
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