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Price: $16.49 - $9.99
(as of Jan 06, 2025 02:30:58 UTC – Details)
What it is: an ultra-nourishing, ultra-fluid, weightless, organic foundation elixir that improves the appearance of skin tone and texture while delivering a sheer-to-buildable coverage. Why It’s Good for you: Features organic jojoba oil, organic Aloe Vera, Organic coconut Oil and Botanical cactus flower to lock in moisture, improve the appearance of skin tone and deliver a second-skin, airbrushed dewy finish key ingredients: organic jojoba oil, organic Aloe Vera, Organic coconut Oil, botanical cactus flower.
Product Dimensions ‏ : ‎ 1.22 x 1.22 x 4.92 inches; 1.06 ounces
Item model number ‏ : ‎ PF11063
UPC ‏ : ‎ 044386110632
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B085M36PSZ
Country of Origin ‏ : ‎ USA
Ultra-nourishing, ultra-fluid, and weightless organic foundation elixir.
Improves appearance of skin tone and texture.
Delivers a silky second-skin, airbrushed dewy finish.Cruelty free
Customers say
Customers appreciate the concealer’s coverage, skin care benefits, and lightweight formula. They find it provides good coverage, is gentle on sensitive skin, and keeps their skin moisturized throughout the day. Many find it smooth and lightweight. However, some find it too watery and runny, which can make it difficult to blend. Opinions vary regarding skin tone, quality, and oiliness.
AI-generated from the text of customer reviews
Reviewer: Kathleen
Rating: 5.0 out of 5 stars
Title: OMG I love it…
Review: I love it! And I usually hate wearing makeup. Keep in mind, everyone’s skin type and shade is different, so what works for me might not work for you. Bur for me, I think I finally found my perfect foundation. It really does feel silky and like a “second skin”! Most foundation clogs my pores or smells chemically, or has a cakey finish, or oxidizes a weird color. I gave up on foundation years ago, and just focused on trying to take care of my skin and occasionally wearing eye makeup. Most of the time, foundations that aren’t wicked expensive, just don’t look good, and even the expensive ones that look good, usually feel awful on my skin and give me acne.This is completely different!! Wearing it right now, and for the first time in my life while wearing foundation, I don’t have the immediate desire to wash it off so my skin can breathe. My skin feels like it can breathe, I feel like I’m wearing a lightweight moisturizer, it has no scent, and I like that it has natural ingredients like jojoba oil. Honestly feels like it might even be beneficial for my skin, like it has the right amount of moisture and hydration, without being too oily.I will say, this is not a full matte look, this is a light layer of makeup for those who have minimal “flaws” they want to cover like the occasional stress acne or spots. I don’t recommend this for someone who is trying to go for a “full makeup” look. For me, I prefer lightweight coverage, so this works great. If you don’t like light coverage, it might not work for you. In this photo, I’m wearing no concealer under my eyes or to cover acne. I let a dabbed on layer of this foundation under my eyes and on any spots dry up first, and then added another layer all over my face. That’s it! No other makeup here. I also like that because it’s lightweight, it doesn’t settle too badly in the creases under my eyes. I have genetically present “eye bags” since childhood, they’re just how my eyes look. So that’s another reason I never typically liked foundation. This foundation is honestly doing good! Doesn’t settle in the creases in any obvious way.The color match is perfect, and again, I’ve never been that lucky before. I always struggled to find a good color because I feel like I’m usually between shades with mixed undertones (I have both warm and cool undertones on different parts of my face because of blood circulation). The fair-to-light shade blends perfectly with my skin, with actually neutral undertones, unlike some brands that claim to be neutral but usually end up oxidizing orangey and warm.It blends well with patting and dabbing with a towel or sponge, after applying with fingers. I don’t recommend using a brush for this, it’s too lightweight and will spread too thin.Oh btw! The “applicator” is not an applicator at all! It’s not a wand, it’s a dropper. The soft part at the top of the cap is squeezed to suck up product from the container, and then when you squeeze the cap again it comes out on your fingers or a blending sponge or pouf or towel to dab it on. You’re not supposed to use the cap to apply it directly to your face, it’s for measuring the amount you want to use to put on your hands or sponge before applying to your face. I actually really like that design a lot! I only end up using two, maybe three dropper fulls, so this design works well for me, because again, I’m not going for a very thick makeup look. Hope this info helps!
Reviewer: Michelle
Rating: 4.0 out of 5 stars
Title: Great natural concealer
Review: I have been using this concealer for a few years now after I switched over to all natural make up. It is a full coverage concealer. The consistency is very thin and runny but it has a hydrating feel. It’s maybe not as good as some of the other concealers with hormone disrupting chemicals and additives, but I think it works just fine for me. I make sure to put a translucent powder over it to keep in place on my face. I would definitely recommend it for anyone who wants to switch to natural makeup. (Photo shows how the product looks out of the tube and the second photo is when it’s blended)
Reviewer: Misty
Rating: 5.0 out of 5 stars
Title: Perfect foundation except..
Review: I have to give it five stars for the foundation itself, but the bottle it comes in is wasteful.. This has proven to be the best foundation for my skin. I have oily, acne prone skin that this works perfectly well for. It wears all day and feels really nice on. I get compliments on my skin a lot. It covers well, while still looking natural as well. The problem.. I wish it came with a regular lid. The dropper makes a mess every time you put it back in the bottle. You will waste so much foundation. I have just started pulling the glass dropper out of the lid. Hope this helps!
Reviewer: aMandolin
Rating: 1.0 out of 5 stars
Title: I wish I didn’t buy it
Review: I’m on the search for a natural foundation option and hoped this was it. I ignored some of the negative reviews and now wish I didn’t.The pro – I picked the right shade – it matched perfectly.The cons – it’s thin like water. Drippy even. The dropper it came with was pointless – the makeup was so thin in just dripped out. And it had a not-pleasant smell that stayed around for hours. It looked okay when I first put on the layers of foundation (to get any real coverage.) But a few hours later I looked in the mirror, and the foundation had pooled in my pores and disappeared from everywhere else.Maybe this was a better brand before, but for me, this was terrible. So I’m still on my search for a healthy foundation that isn’t super expensive and makes me feel beautiful.
Reviewer: Shannon S.
Rating: 3.0 out of 5 stars
Title: Very Thin and Liquid-y
Review: Why is this like water? Color is ok but coverage isn’t great and it feels super watered down.
Reviewer: Taylor & Courtney
Rating: 5.0 out of 5 stars
Title: It’s light coverage
Review: So it’s a light coverage foundation. I’ve worked in the makeup industry so I know what I’m talking about. You can however make it become medium coverage u just need to wait for it to dry. It’s very watery but it’s also great for those who don’t need a lot of coverage and who have dry skin. It lasted all day long in the hot Florida heat but I did however use a translucent powder to set it. Feels good on my skin especially the jojoba oil. It’s good for your skin. Has no weird smell or anything. It just smells like how you would expect a foundation too. I gave it 5 stars cuz it’s exactly what I wanted. And it’s good quality.
Reviewer: Susan D.
Rating: 2.0 out of 5 stars
Title: Not Physicians Formula Organic Wear
Review: I was looking for a very sheer organic foundation. I purchased this as I loved Physicians FormulaOrganic Wear, that I’ve worn for years. Unfortunately no longer available. This product is nothing like it. First of all, I am a older lady with very fair skin, fortunately not very wrinkled. I thought it would work for me. The makeup was nothing like Organic Wear. I had been using the Light/Natural Organic Wear which blended beautifully with my skin. This product is much heavier in consistency, and the color, fair to light is nothing but mask like. I wear a moisturizer under my makeup to make blending easier. But even using that, the makeup was unblendable. I was so disappointed by this purchase. I think it’s laughable that they actually call it, Organic Wear on the label! I guess my days of being a Physicians Formula wearer are over. Why they ever did away with the original formula beats me! It was a wonderful product that was everything you could have wanted. Blended perfectly, color match, organic and pleasant smell….Oh well .Still on the hunt for my organic sheer makeup!
Reviewer: operafan
Rating: 5.0 out of 5 stars
Title:
Review: I love this makeup. It’s ideal as it really disappears into the skin. The tone is good for me as someone with light skin but not pink or orange toned. More Mediterranean like pale green undertones. Most foundations are way too orange or pink so I love that this one is pretty neutral. As others have noted, it’s pretty sheer so almost like a tinted moisturizer. It won’t cover flaws but it will eventually your skin tone and help a bit with dark circles. If you don’t want to do anything besides foundation, this is sheer enough that you don’t have to. For a makeup look, I add concealer and powder rather than change foundations. Also it doesn’t look matte, maybe a touch dewy. My one complaint is the bottle — it’s a messy application process and the makeup gets all over the neck of the bottle. I just take the dropper out and put some on the back of my hand and then get it from there.
Reviewer: Cliente de Amazon
Rating: 3.0 out of 5 stars
Title:
Review: No se si sea que está caducado o que asĂ es Ă©l producto, pero a mi no me gusto, huele a rancio y se separa el aceite del maquillaje, lo agito y se siente sĂşper lĂquido y transparente, además que en la descripciĂłn del producto que aparece en la publicaciĂłn no vienen todos los ingredientes completos, para mi era importante saberlo pues estaba buscando productos con ciertos ingredientes
Reviewer: Luis angel jimenez lozoya
Rating: 5.0 out of 5 stars
Title:
Review: Buen producto
Reviewer: Katherine Brewster
Rating: 4.0 out of 5 stars
Title:
Review: Nice sheer formula. Plays well with other skin products. Wish there were more shades. I mix the two lightest to get the right shade. Tried it blended with my moisturizer to create a tint, and it that worked quite nicely too
Reviewer: Mana.R
Rating: 1.0 out of 5 stars
Title:
Review: La teinte est très claire et correspond pour une fine couvrance. Très déçue du produit
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