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(as of Apr 08, 2025 02:44:51 UTC – Details)
Who says you shouldn’t go to extremes? This ammonia-free blonding kit delivers the lightest, brightest, truest platinum possible.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.88 x 3 x 6.44 inches; 9.33 ounces
Item model number : 7258743060
UPC : 309978242604
Manufacturer : Revlon Consumer Products Corp.
ASIN : B00VRAKPK2
Country of Origin : USA
PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder, a super lightening powder, works on darker base shades and lightens hair up to seven levels
LESS HAIR DAMAGE: Formulated with Bond Restore Complex, an anti-breakage technology that causes less hair damage after achieving blonde results
BOOSTS BLONDE & BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
AMMONIA & PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine
Reviewer: Karen Martin
Rating: 5.0 out of 5 stars
Title: Best Hair Color Ever
Review: This was probably the best hair color I gave ever used. I have tried just about hair color product out there. No brassy color just natural soft color. Finally I found something that is what it advertised.
Reviewer: Mayi
Rating: 5.0 out of 5 stars
Title: Te cambia enseguida
Review: El color perfecto
Reviewer: GA Reviewer
Rating: 4.0 out of 5 stars
Title: Don’t expect box results in one session. Multiple boxes, multiple tries spaced out- and TONER
Review: I included a before so you could see my natural color on my roots.I had bleached once at a salon pre-Covid and home toned it- and box died roots in quarantine w/ a light ash blonde that didn’t lift my dark hair enough. I used color x change on hair prior to this kit in an attempt to lift off the light ash blonde box dye from my hair in prep for this.Any toner I had previously done was worn off and my hair was looking pretty brassy with a dark root prior to coloring but it was actually feeling very soft and healthy.I have very long thick hair.I used 2 boxes in one session and it pretty much only covered my Dark roots with barely any on mids and ends. I tried to gently comb and paint and smush some on the mids and ends from my saturated roots once those had sit, but it really wasn’t sufficient coverage because I had run out of product.I do know with bleach you really need to cover thickly- so in that sense there is not nearly enough in this kit. Multiple boxes are probably needed. I probably needed at least 3 for my hair but only had the 2.I painted the roots first because I had those DARK roots compared to my previously bleached mids and ends. If you haven’t bleached before you would want to do mids and ends and then do roots after b/c the roots process faster.I did get those “hot roots” that happen when the heat of your scalp heats the beach next to your scalp to process the lower root faster than the rest of the roots. I think once I’m to the final platinum shade I’m looking for I’m going to do a “shadow root” in a darker shade for sort of a modern look and to make my naturally dark w/ some gray hair look more normal as it grows out.I had a very yellow result as shown in my wet hair picture. It was so shockingly yellow that I felt the need to immediately tone it with a strong purple toning mask (despite instructions saying to wait between the bleaching and toning on the toning mask directions- but it was totally fine).My hair did feel much drier after doing this.My after dry hair picture is after using the toner mask (made a HUGE difference so you probably NEED one of those).Overall I’m loving it. I did order two more boxes to do in about 2 weeks to get to more of an ice shade like shown on the box- but Overall I’m a fan. It’s a cheap way to lighten your hair. Even if I do go to a salon for the “shadow root” I’ll pay significantly less if I’m already at ice blonde when I arrive and save some time and money over multiple trips.
Reviewer: Vera D.
Rating: 5.0 out of 5 stars
Title: THE BEST BEST BEST BESTTTTTT EVERRRRRRR!!!!!!!! 
Review: THIS IS THE BEST HAIR LIGHTNING kit I have ever used, and I have gone through a million, after years of coloring my hair!I just colored my hair this morning, and the results are STUNNING!!!!!1. This made my hair actually softer: how is that even possible? lol but IT IS with this product!!!!!2. My natural hair is something like dirty brown, a little ash, a little red, and this kit lightened it about 5-7 shades within 20 minutes! I was so scared to not damage my hair, so I kept it on the minimum, but it gave me PERFECT color!!!! It also made me have sun-kissed highlights, which makes it look sooooo amazingly natural! I know that I can come back anytime later and use a new kit to lighten the hairline around my face or just take strands and lighten the ends. So, it is like paining on lightness, without the fear of frying anything. This is just for fun for me, so I can re-design what I want later! :D3. What I LOVE about this product is that you can layer it on, meaning, you can overlap it with previous color, and it will not fry your hair. I was skeptical about it, but after using it one time, I KNOW that you can, just because I have had the experience with hundreds of products.4. The smell is almost nonexistent, I really don’t even remember smelling anything. WONDERFUL!!!!5. Oh, I am just SOOOO SATISFIED AND HAPPY!!!!! :DTHANK YOUUUUUUUUU, REVLOOOOONNNN!!!!!YOU ARE SAVING ME HUNDREDS OF DOLLARS AND MAKING ME LOOK FABULOUS!I LOVE MYSELF, TOO, NOW!!!!
Reviewer: sbrown
Rating: 5.0 out of 5 stars
Title: Worked great
Review: Worked perfectly great lift.
Reviewer: Katie K-H.
Rating: 3.0 out of 5 stars
Title: Kind of a bummer
Review: I have naturally dark blonde hair and kept it Daenerys Targaryen silver-white with the help of bleach and toner pre covid. As someone high risk and attempting to do my hair at home by myself (and having done this myself from ages 15-20 before I started having it professionally done for the last five years I can confidentially say I know what I’m doing) I was pretty bummed out by this. Usually I just would order a bucket of quick blue bleach and use my own developer but everyone was out when I was looking because of pandemic hair color vibes I guess – so I ordered this based off of Buzzfeed reviews. My mistake. It took my level 7G hair to a 9G that was ridiculously brassy. The underside of my hair didn’t even take the color staying a dark golden blonde despite leaving it on the entire recommended time. I toned it with an ash toner and used an ash intensifier and it’s still much more yellow than the rest of my hair. Next time I’ll wait for quick blue to be restocked.
Reviewer: Heather
Rating: 5.0 out of 5 stars
Title: It works
Review: This stuff will bring your highlights, platinum color. I fell asleep with it on nothing happened to my hair!I do my own highlights this is user-friendly for giving it does not bleed and there’s no need to keep redoing. I don’t follow the instructions I just and lucky I have good hair I not only leave it on longer, but I fell asleep with it on my highlights are beautiful and shiny, and platinum. I have naturally dark hair. You can totally do this yourself without paying the money to go to a salon. I did not buy it for my roots only highlights.
Reviewer: toddisit
Rating: 5.0 out of 5 stars
Title: Good product
Review: No issues, as advertised.
Reviewer: Kimberly kittle
Rating: 5.0 out of 5 stars
Title:
Review: Worked great. Hold the colour fine I have medium brown hair.
Reviewer: TNW
Rating: 2.0 out of 5 stars
Title:
Review: Not to expensive, and seems to have done a good job.
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