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Price: $8.99 - $6.35
(as of Mar 25, 2025 17:56:55 UTC – Details)
Intensifying hair color line precisely calibrated to work with the natural undertones of dark hair to deliver high reflective color and intense shine. • 1st hi-pigment, hi-care color for African-American hair now with color and shine boosters • Anti-drying creme gel color formulated with olive oil • Permanent non-drip hair color with 100 percent gray coverage • Perfectly balanced color dyes that deliver intense, visible, high reflect on dark hair Always read all product labeling and instructions completely prior to use. Important: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
Is Discontinued By Manufacturer : No
Product Dimensions : 3.7 x 2.2 x 6.5 inches; 7 ounces
Item model number : SO-K1413100
UPC : 075285008690
Material Feature : Compostable Warning
Manufacturer : SoftSheen Carson
ASIN : B00BR014DY
Country of Origin : USA
Color and Shine: This high-pigment, high-care permanent non-drip color for African-American hair features Color and Shine boosters and up to 100 percent gray coverage in an anti-drying creme gel with hydrating olive oil.
Go Intense For Fast, Vibrant Results: Get intense color results for African American hair! Go Intense delivers perfectly balanced color dyes that deliver intense visible results on dark hair.
Vibrant and Conditioning Hair Color: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
Unique Looks: We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Reviewer: Dotty2hotty
Rating: 5.0 out of 5 stars
Title: Great value and quantity
Review: Great quality of hair dye, did not give me any headache. The smell is not bad either.
Reviewer: Elaine Latiker Miller
Rating: 5.0 out of 5 stars
Title: Dark and Lovely
Review: Dark and lovely colors and makes hair really soft and vibrant.
Reviewer: TJ
Rating: 5.0 out of 5 stars
Title: Awesome!
Review: I have always loved Dark and Lovely products.
Reviewer: Amazon Customer
Rating: 4.0 out of 5 stars
Title: I would buy again
Review: Personally, I like this dye and I will purchase it again. I have Locs in my hair and I brought 4 boxes because my Locs are on the thicker side. We opened all 4 boxes but only used 3 1/2. I let it sit for 35 minutes but some areas were still black so next time I will sit a little longer. My hair was a little dry after dyeing but that is expected.
Reviewer: Nicky
Rating: 5.0 out of 5 stars
Title: Came out great
Review: My color did not come out as bright as pictured on the box my hair is really dark so I may have needed a lifter. Any who I am extremely happy with the product and results, it is indeed a very pretty red.
Reviewer: Rapture Me
Rating: 1.0 out of 5 stars
Title: Not Black or Super Black Hair Dye
Review: Please beware, do not buy this hair dye. It was supposed to be Super Black. It’s not even black. In the bottle the color looks white almost beige, after mixing with the developer, it’s still beige. I have no idea what this is supposed to be. I let it sit and it did not turn black. Black hair dye should already be black. I thought perhaps since it’s a vegan dye that was just how it looks, but I’m not crazy. It appears it was a return of blonde and repackaged and resold as Super black. The bottle had a dent and the developer tube did not look new. I requested a refund. So so so so disappointing!
Reviewer: C. Taylor
Rating: 3.0 out of 5 stars
Title: Color results not as shown on box.
Review: I use to have my hair coloured st the salon, but started to do my own color last year. I have dreadlocks and I recently cut 6” to bring them back to shoulder length. My natural hair color is black, but have been wearing a dark blonde color for awhile. I also have gray that frames my face and some throughout the locs. The last color used was burgundy and it was a different brand.I truly like the color shown on the box and when looking at the expected color on the back of the box I was excited about using this color. Because my hair is locked, I had to use 2 boxes to get full coverage. To try to achieve a lighter color I decided to leave the color in fir 50-55 minutes. After washing, I could see some of the blonde, but it was nothing like the dark to golden color on the back of box. My gray was covered only 50% which was also disappointing. I can say after washing and conditioning my hair was soft. I know some products do leave my locs a little brittle. I’m on the fence about recommending since the color may work better in natural (non-loc) or straight/permed hair. I may give the product another try, if so, I would need to use 3 boxes, leave on longer, and try a lighter color.
Reviewer: NikkiFar83
Rating: 5.0 out of 5 stars
Title: Im loving this color
Review: I am impressed with this formula. As someone with dark brown hair who likes to add color, I approve of this product. Im loving my cherry red color. The product mixture did not trigger my breathing issues as some do with their potent chemicals. Dye mixed easily and fast, color is almost instant when adding into hair. Hair was soft as I was rinsing the product out, no resistance. The conditioner was nice, smelled great and left my hair soft. I had lightened my hair in a prior dye job so the color may seem a bit lighter but my roots are a nice dark cherry. I really do love this product.
Reviewer: Michelle B.
Rating: 3.0 out of 5 stars
Title:
Review: didn’t do much
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