The Death of the Miss Universe Brand | How Did It Come to This?

The Death of the Miss Universe Brand | How Did It Come to This?

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For a number of fans, the final nail in the coffin of the Miss Universe pageant was the leaked video proving the fake inclusivity that the MUO peddles.

For this livestream episode we present to you the unraveling of the Miss Universe pageant and its slow death. Contrary to what most fans believe, the death of the Miss Universe brand did not start with Khun Anne’s acquisition of the pageant. It started much earlier than that…

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17 Comments

  1. I truly enjoy your videos, but they might be a bit lengthy. I believe condensing your thoughts into shorter videos, perhaps around 30 minutes max, could attract more viewers. Among all the pageant bloggers, I find your insights and opinions to be the most valuable. Please take this advice with a grain of salt. Keep up the excellent work; your efforts are greatly appreciated.

  2. What the consumer expects from a brand is CONSISTENCY. What the Markets demand is STABILITY.
    None of these is present in the JKN era of Chaos, bankruptcy and break-neck hyper tweaking. Beauty contests as a business model in no longer sustainable in America. Blaming "Wokeness" is just a cop-out for the unstoppable culture shift that society is experiencing.
    Time for JKN to divest itself of MU – before Queen Anne's self-inflicted icebergs sink the MU brand with her Titanic ego.

  3. Bring back MUO to USA! A legit and reputable American business empire should buy Miss Universe Organization, should tie up with big global consumer brands like P&G…. and partner with the big American TV networks like NBC, CBS or ABC and bring back the restrictions in qualifications….bring back the age limit, should be exclusive for single never been married or have been pregnant women, the residency requirements and TRANSGENDERS should not be allowed to join!

  4. FACT: The fall of Miss Universe started when IMG came in…. when there are no big global sponsors coming in….when Shawn McClain focused mainly on profit and sacrficing the quality of Miss Universe….when IMG pushed for the hypocrirical "advocacy, back story and platform"….Anne Haaallloooo just made it worse! The best era of Miss Universe are the Harold Glasser, Madison Square Garden and Donald Trump era! The kacheapan and kaplastikan era started during IMG…..at ginawang circus na basura ni Haaaalllllooo!!!!

  5. A lot of European girls fit the beauty pageant standard. Sadly, the spots are being given to candidates who would bring publicity – most are not even worthy to be in top 100.

  6. The rules are there for a reason. Having no rules obviously tells everyone that it would be rigged over and over. It is a beauty pageant. There are better candidates deserving of a spot rather those who were only put there for publicity.

  7. My opinion in this matter is that as long as there are countries that are hungry for the crown i.e. Philippines, Thailand, and Latin American countries, the Miss Universe will survive. Besides, what Khun Ann said was true in a sense, the Inclusivity or the woke agenda does not earn money for the MUO. In order to appease the wokes, they have to look like inclusive but in business perspective, they still have to crown the ideal Miss Universe, who is beautiful and perfect.

  8. ang Galing tlaga ni mother jesson!!❀Very insightful.keep it up. Sadly ung mga bopols, hnd gano ma-eenjoy ang content nya🫠Nvrmind the bashing mama jess, hnd cla ang market ng channel na to🫢🏽

  9. Your analysis is always tough love in a way. You tell us what you think is going to happen not what we want hear. I hope MUO brand can still be the brand that many pageant lovers still tune in and enjoy. I always enjoy your discussions.❀❀

  10. Miss Universe should stop pandering to woke people. They should market it to people who loves flamboyant and glamorous events. Production should be entertaining and not feel like a speech contest.

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