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Price: $5.47
(as of Jan 01, 2025 17:41:50 UTC – Details)
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number ‏ : ‎ 853B
UPC ‏ : ‎ 077802364524
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B07MJKR29C
A panel of women were tested in a controlled environment simulating seven different lighting scenarios with professionally applied foundation, concealer and powder.
Suitable for normal, dry and combination skin
Infused with Argan Oil and Sunflower Seed Oil to moisturize skin
Cruelty-free, gluten-free, talc-free and fragrance-free, vegan
Customers say
Customers find the skin foundation concealer to have a nice color that matches their skin tone. They consider it a good product for the price. The coverage is light-medium and can be build up without looking cakey. Many customers find it easy to apply and say it helps for a quick makeup application. However, some customers have mixed opinions on its durability, skin texture, blendability, and moisturizing ability.
AI-generated from the text of customer reviews
Reviewer: BizzyEnuf
Rating: 5.0 out of 5 stars
Title: Really surprised – love this stick makeup!
Review: Let me say I’m 70 yrs. young and am so glad I tried this stick foundation. Can’t argue the oh-so-fair price of all the Wet ‘n Wild products too. This foundation provides great coverage! It’s “sheer” if you want it to be (if you don’e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn’t look “thick” in doing so. I also use my fingertips to distribute it. It’s so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin – not a negative regarding the product, as I wasn’t sure about which color would be the best match to my face color (since there wasn’t a way to sample before purchasing in-store or here on Amazon) … but I have found that a lighter shade (Porcelain) is perfect for using as a “concealer” on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn’t get discontinued in years to come.
Reviewer: Tracy K
Rating: 5.0 out of 5 stars
Title: This is a fantastic foundation!
Review: I’ll admit that I enjoy looking at instagram and tik tok influencers. I’ve used this foundation before but bought it in a shade too light for my skin and so I returned it (thank you amazon for being so great about returning and exchanging!) I found my correct color and I kid you not, this little makeup stick is as good as most any high end brand. I love how it looks and feels and that you can build the coverage. I put on a light amount for day to day, but I build it up more for an event or evening out and it looks so good. I’ve received many compliments and had people ask me where I got it.. they are blown away when I tell them it’s wet n wild and costs under $5.00!!! Try it, you won’t be disappointed! For reference, I’m 50 years old with combination skin.
Reviewer: Darla Jasperson
Rating: 4.0 out of 5 stars
Title: Two Pueces
Review: I opened it was in 2 pieces. I looks like right color. It doesn’t feel greasy or caked. It’s a nice product. It was raped in plastic & it was still in 2 pieces.
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: the best foundation i’ve tried
Review: i’ve never really been a foundation girlie but i’m a performer plus sometimes i just need actual foundation as opposed to tinted moisturizer. i have been on the hunt for awhile and so many people recommended this so i decided to try, color matched myself through pics and i actually did a good job. i will say that (for me) it goes on looking more orange/yellow and then i blend it out and it’s basically a perfect match to me. it’s about medium coverage and blurs my skin and makes me look airbrushed, plus it lasts like hell. i 100% recommend this!
Reviewer: A
Rating: 3.0 out of 5 stars
Title: Arrived broken
Review: The product was nice, but the stick was broken upon arrival. I was able to push it back in, but it got messy. I like the product and the value for the money.
Reviewer: Lynda Massey
Rating: 5.0 out of 5 stars
Title: Great cover!
Review: I use this to cover marks on my hands as I have gotten older. Easy to use and matches well. Do have to reapply as it will wipe off but if careful this is seldom.
Reviewer: Holly A
Rating: 5.0 out of 5 stars
Title: Great foundation for the price
Review: I Shay’s used Mac Factor Pan Stick but it has been pulled off the market so I have been searching for years to find ac replacement. Although this comes fairly close, it’s still not like my all time favorite. I like to mix foundations with other colors to find my good match, so I usually use this with other shades. It’s not oily and is more sheer than what I would prefer but it still gives a decent amount of coverage. It’s a decent back up but not the very best. However the price is slowly starting to creep up and I don’t see myself paying more than $5 or $6 for it so my search continues.
Reviewer: Maria Rodriguez
Rating: 4.0 out of 5 stars
Title: Lasts long easy to use
Review: Great spot coverage lasts long and easy to use
Reviewer: Amanda talbot
Rating: 5.0 out of 5 stars
Title:
Review: Build able Coverage, color was perfect match , no harsh scents , cream texture , great value for your money
Reviewer: Not as described
Rating: 1.0 out of 5 stars
Title:
Review: Easy to apply but oxidizes very quickly and color shade is not right
Reviewer: aldana1g26
Rating: 5.0 out of 5 stars
Title:
Review: Excelente cobertura y barato
Reviewer: ANN VELES
Rating: 5.0 out of 5 stars
Title:
Review: Excelentes producto, en este tono yo lo utilizo para perfilar y queda muy bien
Reviewer: Shujaa Albalushi
Rating: 5.0 out of 5 stars
Title:
Review: Nice for daily use good product
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