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Price: $6.49 - $6.14
(as of Jan 18, 2025 08:43:10 UTC – Details)
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number ‏ : ‎ 848A
UPC ‏ : ‎ 077802364494
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B07MCCDV7D
Country of Origin ‏ : ‎ China
SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we’re proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.
Customers say
Customers find the skin foundation concealer to have a nice color that matches their skin tone. They consider it a good product for the price. The coverage is light-medium and can be build up without looking cakey. Many customers find it easy to apply and say it helps for a quick makeup application. However, some customers have mixed opinions on its durability, skin texture, blendability, and moisturizing ability.
AI-generated from the text of customer reviews
Reviewer: Poquita
Rating: 5.0 out of 5 stars
Title: Good coverage
Review: This was recommended to me by a friend to cover bruising. It works really well, so I kept it to cover, other blemishes, etc. on my face. It worked really well for that too. I think it’s a good product and the price point is very good
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: the best foundation i’ve tried
Review: i’ve never really been a foundation girlie but i’m a performer plus sometimes i just need actual foundation as opposed to tinted moisturizer. i have been on the hunt for awhile and so many people recommended this so i decided to try, color matched myself through pics and i actually did a good job. i will say that (for me) it goes on looking more orange/yellow and then i blend it out and it’s basically a perfect match to me. it’s about medium coverage and blurs my skin and makes me look airbrushed, plus it lasts like hell. i 100% recommend this!
Reviewer: A. Ahmed
Rating: 4.0 out of 5 stars
Title: You’d be surprised how good this is. Better than many high end brands
Review: I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever).I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth…my favorite highlighting palette is from 5 Below and I’m not ashamed to say it.This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application.
Reviewer: BizzyEnuf
Rating: 5.0 out of 5 stars
Title: Really surprised – love this stick makeup!
Review: Let me say I’m 70 yrs. young and am so glad I tried this stick foundation. Can’t argue the oh-so-fair price of all the Wet ‘n Wild products too. This foundation provides great coverage! It’s “sheer” if you want it to be (if you don’e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn’t look “thick” in doing so. I also use my fingertips to distribute it. It’s so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin – not a negative regarding the product, as I wasn’t sure about which color would be the best match to my face color (since there wasn’t a way to sample before purchasing in-store or here on Amazon) … but I have found that a lighter shade (Porcelain) is perfect for using as a “concealer” on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn’t get discontinued in years to come.
Reviewer: A
Rating: 3.0 out of 5 stars
Title: Arrived broken
Review: The product was nice, but the stick was broken upon arrival. I was able to push it back in, but it got messy. I like the product and the value for the money.
Reviewer: Lynda Massey
Rating: 5.0 out of 5 stars
Title: Great cover!
Review: I use this to cover marks on my hands as I have gotten older. Easy to use and matches well. Do have to reapply as it will wipe off but if careful this is seldom.
Reviewer: Jewel Clark
Rating: 5.0 out of 5 stars
Title: Nice color
Review: Very nice neutral color
Reviewer: Joan Belle
Rating: 5.0 out of 5 stars
Title: Great product and coverage
Review: I started using this about a year ago and mix the porcelain and soft ivory to mix my skin tone. I do use the Micellar Cleansing Water after my first cleaning to be sure I get it all off. I had used Max Factor’s pan stick for decades, and several years ago it slowly began to rise in price and the actual product in the stick was reduced. I had used other Wet n’ Wild products and they worked well for me, as I am prone to severe skin sensitivity. I find it a great replacement….
Reviewer: Amanda talbot
Rating: 5.0 out of 5 stars
Title:
Review: Build able Coverage, color was perfect match , no harsh scents , cream texture , great value for your money
Reviewer: Not as described
Rating: 1.0 out of 5 stars
Title:
Review: Easy to apply but oxidizes very quickly and color shade is not right
Reviewer: aldana1g26
Rating: 5.0 out of 5 stars
Title:
Review: Excelente cobertura y barato
Reviewer: ANN VELES
Rating: 5.0 out of 5 stars
Title:
Review: Excelentes producto, en este tono yo lo utilizo para perfilar y queda muy bien
Reviewer: KAMAL AHMED KHAN
Rating: 5.0 out of 5 stars
Title:
Review: Good for your Looks
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