wet n wild Soft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free – I’m Shy

Price: $5.99 - $4.79
(as of Feb 07, 2025 17:22:53 UTC – Details)

Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Package Dimensions ‏ : ‎ 3.35 x 2.09 x 0.71 inches; 0.53 ounces
UPC ‏ : ‎ 077802161390
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B0CQMS5BHX
Country of Origin ‏ : ‎ Mexico

Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Reviewer: js
Rating: 5.0 out of 5 stars
Title: Best Blurring Lipstick
Review: I was looking for a dupe for the Bisou Balms (Violette FR), and stumbled upon these. For only $4 a piece, I was able to get several colors for less than half (!!!!) the price of one Bisou Balm. I am wearing I’m Shy in the pics. They really look like you dont have any lipstick on, or like the just-kissed look. On my darker skintone, I would say they are super sheer. I really have to build it up to see anything, which is what I was going for anyways. They feel really nice on the lips, very silky, and not too dehydrating. Highly recommend these.(Update: added pictures of Homecoming Queen, sooo pretty. Last 2 pics.)

Reviewer: B-Ringer
Rating: 5.0 out of 5 stars
Title: Blurred Red
Review: Nice, soft texture soft on the lips, good applicator with lots of product, and the blur effect is definitely there. A clever idea, for reds especially, because imo reds only look good with very precise application with a liner and a lot of touch-ups, and since I can’t be bothered with that, I rarely wear red lips. Blotting in layers can give this effect, but you often end up more pink or orange instead of red, but this gives you a blotted look with a more true color. It looks messy in close-up photography, which is why I didn’t include a pic, but just looking with human eyes, it looks great. I will try some of the other shades, but I wish I there were more red shades. I might shoot off an email to wet n wild suggesting more reds in this formula, because it’s that good.

Reviewer: TickTockAlice
Rating: 4.0 out of 5 stars
Title: Really like these
Review: I bought Bali Blossom first, wore it to work all night and then immediately ordered Little Red Rosette.These are somewhere between a lipstick and lip balm without any shine. They remind me of Glossier’s first iteration of Generation G.They produce a subtle wash of color that is blurring and soft but is buildable to a bright pop of color.With any matte lip color, these can enhance the look of dryness so I do recommend doing a lip scrub beforehand and/or applying a moisturizing lip balm and let sit for a bit before wiping off and applying. That being said, I didn’t find the formula drying in of itself. It’s a lot more comfortable than liquid mattes or other blurring lip products I’ve tried.The wear is pretty decent. They aren’t fade proof or budge proof, but I only had to reapply maybe twice throughout my shift, which is pretty decent for a 9 hour serving shift where I’m constantly talking, drinking from my water bottle, snacking to keep up my energy, drinking coffee etc. it does start to slip if you eat anything greasy, just like a liquid matte formula does.Came off easily when washing my face with my double cleanse method with using cleansing oil first to remove makeup.All in all for the price point these are great. I will say the colors online aren’t entirely accurately represented but I love the colors.

Reviewer: STEPH
Rating: 3.0 out of 5 stars
Title: Beautiful color, disappointing product
Review: The color, formula and packaging are great, but the lip balm arrived broken. Very disappointing

Reviewer: Dana
Rating: 5.0 out of 5 stars
Title: Amazing MLBB. Dupe for Glossier Generation G or Violette Bissou Balm
Review: Shade “I’m Shy” is a perfect MLBB (my lips but better). It’s my holy grail casual lip look!It has a powdery, velvety feel on the lips. It looks blurred and subtle with one swipe. With two or three it gets more vibrant and obvious that you’re wearing something. Matte without being drying but it’s not moisturizing. So if your lips are dry it’d be good to put on a chapstick before applying this. I’ve found that layering this on top of cherry Chapstick (the brand) or EOS chapstick blends perfectly well.I love this so much that it’s my daily wear. I bought a second one as a back up in case it gets discontinued. It wears nicely and lasts a good amount of time, but does come off if you eat greasy food. And I wouldn’t call it long wear. But it fades so evenly! No need to blot after applying. Very forgiving, and not messy except for one thing: it broke off near the base and fell out of the tube without having been dropped! All I did was I happened to turn it upside down while I was getting the cap to put it back on. Luckily it just fell into my lap and I was able to pop it right back in. I thought maybe it was a fluke but this also happened with my other shade, Homecoming Queen. So I am bummed about that, but the formula and price is so good that I don’t care.

Reviewer: Nicole L.
Rating: 1.0 out of 5 stars
Title: Dried out and fell out of tube
Review: I was super excited but when it arrived, you could see, even before opening, that the lipstick was super dry and it fell out. The color was cute, but it’s not worth it.

Reviewer: Amanda J.
Rating: 2.0 out of 5 stars
Title: Well…
Review: The color is to die for, just as pictured, but dry your lips out like the Sahara. Sad face.

Reviewer: DrinkyCrow
Rating: 5.0 out of 5 stars
Title: Beautiful blur
Review: 100% better than Bisou Balm by Violette_FR! Bisou Balm dries my lips out so much that they actually hurt in a few hours. Also, Bisou Balm is $29.00 per tube (0.08oz / 2.5g), and the Soft Blur Matte Lipstick is typically under $5.00 (0.11oz / 3.15g)! The colors are similar, but Soft Blur has more pigment (just blot once or twice, perfectly duped). They even smell similar, but Bisou Balm has a stronger scent. The colors in my swatch photo are: Top Left: Bisou Balm Sucette, Bottom Left: Soft Blur in Homecoming Queen. Top Right: Bisou Balm Amour Fou, Bottom Right: Little Red Rosette. For the price, Soft Blur Matte Lipsticks are a VERY good dupe and you can afford to try all the colors. Yes, my Homecoming Queen lipstick bullet was loose, but I just pushed it back in while putting it on and it’s been fine ever since. I love them so much I’ve already bought backups to store!

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